My journey into the world of marketing started long before I knew what it was called. At 17, I set up my own DJ business and needed to secure gigs. To get the word out, I gave away mixes in exchange for contact information and then promoted my services for 18th and 21st birthday parties via email.

Little did I know, I was diving into what we now call Inbound Marketing. The thrill of figuring things out and making things work has stuck with me ever since.

After school, I pursued my passion for marketing further, earning a BComm and an MSc in Marketing from UCC. My time there wasn’t just about hitting the books—I also freelanced in graphic design and organized Ireland’s leading university marketing event, the Digital Marketing Summit.

These experiences solidified my belief that bold, creative thinking is essential for standing out in a crowded market.

My Professional Journey

Over the past decade, I've developed a deep expertise in marketing operations and technology. My career has taken me through various industries—from tech and software to education and tourism.

At HubSpot, I was all about advocacy, sales enablement, and crafting customer stories. It sounds fancy, but really, it’s about proving that what we say actually works.

During my time there, I grew HubSpot’s EMEA Customer Reference Program to $2.5M ARR, created dozens of compelling customer stories, and ran webinars with over 5,000 attendees. I also managed email marketing for the region, ensuring our messages were targeted, relevant, and effective.

But I didn’t stop there. At eZhire, I took on the challenge of transforming our digital presence and CRM systems. One of the most audacious moves we made was offering a free car for a day to new customers—a bold strategy that paid off by driving long-term customer loyalty and significantly boosting our user base.

It’s this kind of risk-taking that I believe is necessary in today’s digital world. Playing it safe just leads to mediocrity.

Why Boldness Matters

The marketing landscape is full of people chasing trends and trying to implement every “best practice” under the sun. But here’s the truth: being bold, taking calculated risks, and sometimes doing what doesn’t make immediate sense is often the key to success.

While I’m a firm believer in data-driven strategies—I've spent years honing them—I also know that some of the best marketing moves can’t be captured in a neat ROI formula. You’ve got to be willing to do things differently, to take the leap that others won’t.

How I Can Help

Whether you're looking to optimize your CRM, streamline your workflows, or craft a marketing strategy that truly stands out, I bring a wealth of experience to the table. Here’s what I offer:

• CRM Optimization: Building systems that go beyond managing leads to foster meaningful, lasting customer relationships.

• Workflow Automation: Introducing tools and processes that don’t just speed things up, but transform how your team works.

• Strategic Boldness: Developing a marketing strategy that’s not just about following best practices but about making bold moves that leave a lasting impact.

Outside the Office

When I’m not pushing boundaries in the marketing world, you’ll likely find me on a golf course somewhere around the globe. Golf isn’t just a hobby for me—it’s where I clear my mind, strategize, and sometimes come up with my best ideas.

There’s something about the challenge and precision of the game that mirrors the approach I take in my work: it’s about taking calculated risks, being patient, and knowing when to go for it.