GDPR Marketing Campaign | HubSpot

At HubSpot, I ran a campaign shortly before the GDPR was introduced.

Goal: Our goal was to generate 2000 submissions for a webinar.

Theme: As GDPR was a hot-topic at the time, we chose to run a campaign which assisted HubSpot’s audience with preparation.

Webinar Title: GDPR Webinar: Countdown to May 25th - How to turn the challenge into an opportunity

 

Promotional Strategy:

We used a multi-channel strategy to promote the webinar. This included:

  • Email Marketing

  • A Viral Video

  • A Thought-Leadership Article

  • Paid Ads

  • Social Media Posts

  • Website CTA’s

  • Blog Posts

Promotional Strategy.

Some methods we used to promote the campaign.

 

“What is GDPR?” Video

We went out to the streets of London and asked the public "What is GDPR?" and promoted the video on social.

The goal of the video was two-fold. Brand awareness & sign-ups.

Here's how it performed.

Views Shares Submissions
~200,000 ~1,000 180


Email

Email

Our largest driver of demand for campaigns like this is traditionally email & in this case it was no different. 

We used a countdown timer from Movable Ink to create some urgency in the original email to generate some urgency. 

We then followed up with an email on the day of webinar release that used smart content to either remind registrants or entice email opens to sign up. 

 

Econsultancy Article

We've secured a featured article on Econsultancy from Kieran Flanagan, where he discusses how the opportunities of GDPR far outweigh the costs.

Econsultancy is an online digital marketing magazine that reaches over 1,000,000 marketing and sales professionals every month.

Results.

 

5,159 Registrants.

165% of Goal.

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