GDPR Marketing Campaign | HubSpot
At HubSpot, I ran a campaign shortly before the GDPR was introduced.
Goal: Our goal was to generate 2000 submissions for a webinar.
Theme: As GDPR was a hot-topic at the time, we chose to run a campaign which assisted HubSpot’s audience with preparation.
Webinar Title: “GDPR Webinar: Countdown to May 25th - How to turn the challenge into an opportunity”
Promotional Strategy:
We used a multi-channel strategy to promote the webinar. This included:
Email Marketing
A Viral Video
A Thought-Leadership Article
Paid Ads
Social Media Posts
Website CTA’s
Blog Posts
Promotional Strategy.
Some methods we used to promote the campaign.
“What is GDPR?” Video
We went out to the streets of London and asked the public "What is GDPR?" and promoted the video on social.
The goal of the video was two-fold. Brand awareness & sign-ups.
Here's how it performed.